Description
Stand out in the digital arena, craft a precise sales strategy, drive more traffic, and secure higher sales on your site. This template is your tool for identifying the spotlight-worthy differentiators and strengths of your brand in the online competitive landscape.
Expose Your Competitors’ Online Tactics
This template guides you in creating a personalized report following an analysis of your main competitors' websites. Dive into essential aspects, from primary content and unique features to customer-specific content and the Site Map structure, enabling you to strategically position your brand in the market.
Navigating the Benefits
- Develop strategic thinking.
- Enhance the ability to self-evaluate your business and accurately assess the competition.
- Prevent getting lost in details.
- Stay focused on key strategic actions.
- Provide clarity.
Time needed
2 days
When to Use It
Annually or whenever in need of understanding better your competitors’ digital strategy.
How to use
Follow step-by-step instructions in the template to complete the competitive website analysis report. Once all necessary characteristics are documented, choose either the recommended scoring system or opt for a customized one.
Pro Tips for Optimal Utilization:
Do:
- Include the website that was analyzed.
- Discuss analysis objectives, such as understanding the competitive landscape and studying the strengths and weaknesses of competitor websites.
Don't:
- Let yourself be overwhelmed by multiple data points that can confuse you.
- Risk misinterpreting market requirements through misleading data. While this tool offers a detailed look at competitors, remember to stay focused on company objectives for accurate data interpretation.