Description
Embarking on the journey of brand development involves a meticulous process of crafting the visual narrative that defines your brand’s essence. This comprehensive task extends beyond mere aesthetics, delving into the strategic integration of visual elements within your operational business framework. Achieving consistent coherence in brand communication becomes paramount, ensuring that every visual aspect resonates with the core identity and values.
Revitalize Your Brand: The Look & Feel Template for Visual Brilliance
The Brand Look & Feel Template is an incredibly useful exercise to evaluate your brand's visual identity in line with your desired positioning.
How to use
- Conduct the exercise after establishing the brand archetype, vision, values, mission, and brand voice.
- Plan a meeting with your marketing and sales team, and if available, an external consultant/brand agency.
- Bring the previously worked-on brand positioning to the meeting.
- Engage each participant in completing the three steps of the exercise.
- Encourage creative brainstorming and document ideas.
- Negotiate and select the final directions.
Time needed
2 hours
When to Use It
One time or during a rebranding process.
Benefits
1. Develops strategic thinking.
2. Fosters creativity.
3. Integrates the creative aspect with the rational side of a business.
4. Visualizes how your brand looks and feels in all operational processes.
5. Provides clarity in internal and external positioning.
Pro Tips for Optimal Utilization:
Do:
- Start from the foundations of your brand.
- Analyze the visual landscape of your brand’s market and understand your visual competitors.
- Define key strategic actions based on the outcomes of this exercise.
Don't:
- Consider this exercise in isolation; it’s part of a comprehensive branding journey.
- Get lost in creative details; stay focused on your brand essence.
- Use images and visual directions from other companies; authenticity resonates.
- Forget to implement this look & feel consistently in all internal and external communications for brand unity.