Un audit de marketing este o analiza cuprinzatoare și sistematica a mediului de marketing al unei organizații, atât intern, cat si extern. Aceasta analiza cuprinde: obiectivele, strategiile si principiile organizatiei pentru a identifica orice probleme sau zone de oportunitate, cu scopul de a recomanda actiuni care se potrivesc cel mai bine nevoilor business-ului.
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