O analiza PESTEL este un cadru de analiza a factorilor cheie (politici, economici, sociologici, tehnologici, juridici si de mediu) care influenteaza o organizatie din exterior. Ofera oamenilor profesionisti o perspectiva asupra factorilor externi care influenteaza organizatia lor. Analiza este flexibila, astfel incat organizatiile o pot folosi intr-o serie de scenarii diferite. Oamenii profesionisti si managerii superiori pot folosi rezultatele pentru a ghida luarea deciziilor strategice. O analiza PESTEL este un audit a sase influente externe asupra unei organizatii: politica; politica fiscala; reglementari de mediu; restrictii comerciale si reforme; tarife; stabilitate politica.

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