Analiza conjoint este o formă de analiza statistica pe care companiile o folosesc in studiile de piata pentru a intelege modul in care clientii apreciaza diferite componente sau caracteristici ale produselor sau serviciilor lor. Se bazează pe principiul ca orice produs poate fi impartit intr-un set de atribute, care, in cele din urma influenteaza valoarea perceputa de catre utilizatori a unui articol sau serviciu. Analiza este de obicei efectuata printr-un sondaj specializat care le cere consumatorilor sa clasifice importanta caracteristicilor specifice. Analiza rezultatelor permite companiei sa atribuie apoi o valoare fiecaruia. Perspectivele pe care o companie le culege din aceasta analiza a caracteristicilor produsului sau, pot fi valorificate in mai multe moduri. Cel mai adesea, analiza se foloseste pentru a defini strategia de preturi, eforturile de vanzări si marketing precum si planurile de cercetare si dezvoltare.

Leave A Comment

Let’s us scale your business!

Embark on the journey of business growth with clear, measurable and profitable marketing. We’re here to amplify your brand’s reach, unlock new markets, and drive results that will catapult your company to new heights. Let’s initiate the ascent to your business zenith together!  

See how much will cost your investment in marketing

Explore the potential cost on your marketing investment with our pricing simulators. Gain clarity on pricing, anticipate expenses, and understand the value behind money spent. Let’s ensure your investment positions you for maximum impact and growth.

Facebook Instagram Linkedin

Scale Makers is a marketing agency that simplifies the complexities of marketing strategies, staffing, technology, budgeting, and ROI. We don’t just fix your marketing—we upgrade it to a lean, mean growth machine, ensuring you understand your actions, have a solid plan, the right tools, and measurable results.

  • Sitemap
  • Privacy Policy
  • Cookie Policy
    • © 2023 Scale Makers
    anpc-img
    sol-img